The Herky Collective

The Herky Collective is a year-round conference campus concept designed to create a flexible, connected, and easy-to-navigate experience for attendees, speakers, and organizers. This project focused on developing an identity and wayfinding system that could support both the permanent structure of the campus and the changing needs of different events. I wanted the system to feel clear and organized, while also being adaptable enough to respond to different spaces, programs, and event experiences.

The design was developed through layered signage, adaptable materials, and consistent visual language that could guide people through the campus in a clear way. This was important because the system needed to work for both permanent locations and changing event information while still feeling cohesive. The goal was to create a system that feels modern, welcoming, and easy to move through, while reflecting the larger ideas of foundation, flexibility, and connection.