Spring Show 2026 Campaign

Spring Show 2026 is a promotional campaign for Sacramento State’s Department of Design. This project was created to promote an event that showcases the work of students from different design programs, so the identity needed to feel unified while still expressing energy, creativity, and forward movement. I wanted the campaign to feel modern and visually strong, but also clear enough to work across different applications connected to the event.

The system was built through the use of strong typography, bold color, and graphic elements that help communicate momentum and creative possibility. These choices were important because they helped create a visual presence that could stand out while still feeling connected across the full campaign. The overall design and the “Door of Opportunities” message present the show not only as an exhibition of student work but also as a moment of transition, growth, and new possibilities. My goal was to create a system that feels bold and cohesive while reflecting the creative energy of the department.